Launched in the US in 1953, Playboy arrives in Italy in 1972 thanks to Rizzoli. In 2012 to celebrate its 40th anniversary, Playboy Italia - at that time published
by Play Media Company - hits the news stands with a redesign, marking a big change both on the editorial and visual structure. 

See a detailed view of the project here.

Afterhours / Cinema

Afterhours / Art & Design

Afterhours / CloseUp

Stories /Pamela

Cover Story / Tania 

Interview /Fedez

Moda /Lezioni di Stile

Moda / The League